One day in 2006 I went to find a new Mascara in our town in Cyprus. I came home pretty annoyed, as the only one I was able to find, without any brand name, cost a small fortune. I bitterly complained to my husband about this.
So we decided that it was time to introduce some keenly priced cosmetics into the market.
We strongly believe that these small luxuries should be affordable by everyone. So we set out to make them available at the best price possible.
We had a discount shop back then, selling everything and anything for 2 euro. Similar to the UK pound shops. We started sourcing cosmetics and selling them in our shops. They were a hit.
Stay up to date!
Be the first to hear about Special Offers, New Products and Beauty News!